DARREN GAINZA
  • UX UI
  • Paintings
  • About me
  • RESUME
BACK
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DETAILS
I am the designer for a wellness store in Carytown. My responsibilities included creating the businesses brand identity. I designed and coded their website. I design all of their printed materials. I also painted the logo in their store and designed the layout of the products.

ROLE & TEAM

I am the experience designer and I work along side the store owner for design approval.

PROBLEM

New local business in need of a unique brand identity and website for an online presence.

Research & discovery

Looked at competitors brands and websites to find necessary features to implement in our new website.

low res solutions

Designed black and white logo options and created wire frames for website.
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Home page
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Products page
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About page
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Contact page
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HIGH RES PROTOTYPE

I coded a high fidelity prototype of the website for user testing.
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METRICS

  • 50% increase in social media followers and activity
  • 80% increase in positive google reviews
  • 20% increase in in-store sales
Hand painted logo in store
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Business cards
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Store
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  • UX UI
  • Paintings
  • About me
  • RESUME